The Design Problem: to create a cohesive brand to represent the brewery that highlights its individual character and its creative hand crafted elements, while maintaining a professional, marketable image but that doesn't take itself too seriously.
Thursday, April 28, 2011
Brewery Branding
Quantum Brouwerij (brouwerij = brewery in Flemish) is Hand Crafted Belgian influenced beer, brewed by Fullerton local Michael Kisselborg.
The Design Problem: to create a cohesive brand to represent the brewery that highlights its individual character and its creative hand crafted elements, while maintaining a professional, marketable image but that doesn't take itself too seriously.
The Solution: hand drawn typography, a common-man voice and raw kraft paper brown emphasize the hand crafted and personal traits of the brewery while a clean slab serif and a simple two color palette make it professional and modern.
The Design Problem: to create a cohesive brand to represent the brewery that highlights its individual character and its creative hand crafted elements, while maintaining a professional, marketable image but that doesn't take itself too seriously.
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